Brother vs. Brother was a new show airing on HGTV. The Scott brothers had been gaining popularity from their highly-rated show, Property Brothers. The network wanted to capitalize on this growing success, by creating a reality-based competition show, pitting the brothers against each other, with their own teams of renovators and designers. Every hero has a nemesis, and in this case, it was brother against brother. With this mindset, we created a marketing campaign centered around the idea that the brothers were heroes  duking it out in their world of renovation. We mimicked super hero and action movies in poses in key art and an action-packed chase in the show open and on-air promos. 

Season one was such a success, the natural succession for season two was bigger and better. We took the hero concept from season one and made them super heroes in season two, showing the brothers displaying super human feats in the marketing material for the sophomore season. With the enthusiasm of the Scotts, and a little help from some wires, the brothers were truly able to soar.  

For both seasons, we marketed across all platforms, from to TV to print, to digital to mobile.